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Best marketing books for Christmas

Karolina Karolina • 04 Dec, 2023 7 min read • Blog• Marketing

‘ It’s the season for festive cheer, twinkling lights, and the delightful exchange of gifts. I am well aware that finding the perfect present for a fellow marketer or someone passionate about the art and science of advertising can be quite a challenge. Yet, nestled amidst the dazzling array of gift options, there exists a treasure trove of wisdom and insight that can be bestowed upon your loved ones—a gift that keeps on giving. 

Knowledge reigns supreme. With this in mind, we embark on a journey to explore the realm of marketing books—gems that not only make for thoughtful and enduring Christmas gifts but also serve as invaluable resources for honing the skills and strategies needed to thrive in the ever-changing marketing cosmos. 

As we dive into this curated selection of marketing tomes, each possessing its own unique allure and wisdom, you’ll discover the power of knowledge to transform ordinary marketers into extraordinary ones. These books are gateways to deeper understanding, practical insights, and the ability to master the art of persuasion, storytelling, and influence. 

With each book you give, you’ll be gifting the promise of growth, innovation, and marketing mastery—a present that truly embodies the spirit of the season. 


“YouTube Secrets” – Unlocking the Path to YouTube Success 


“YouTube Secrets” is a gift that promises to open the door to a new realm of possibilities. In this comprehensive guide, authored by online video experts Sean Cannell and Benji Travis, readers are offered a treasure trove of insights gained from nearly two decades of experience and interviews with over two hundred top creators.  

The book outlines the essential ingredients for building a profitable YouTube channel, offering innovative strategies to increase views and subscribers, and presenting a myriad of ways to monetize one’s presence on the platform. Whether you’re a marketing novice or a seasoned professional, “YouTube Secrets” provides a clear roadmap to leverage YouTube’s power, cultivate a devoted following, establish a thriving online business, and create a meaningful impact on the lives of your audience. It’s an invaluable gift for those aspiring to unlock the vast potential of YouTube as a marketing tool, equipping them with the knowledge and strategies needed. Do you want to know something more? Watch our review of this book on Youtube. 



“Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger 


“Contagious” by Jonah Berger stands out as an illuminating guide. This book unravels the mysteries behind why some products, ideas, and content go viral while others fade into obscurity. Jonah Berger, a renowned expert in the field, delves deep into the key concepts that drive contagiousness, offering valuable insights for marketers and enthusiasts alike. Berger explores the psychology and science behind viral phenomena, revealing the science of social transmission that fuels word-of-mouth success.  

With the knowledge shared in “Contagious,” readers gain the tools to craft content that people can’t resist sharing. If you’re searching for the perfect Christmas gift for a marketing enthusiast or anyone intrigued by the dynamics of viral marketing, “Contagious” is a gift that keeps on giving. It equips recipients with the strategies and wisdom needed to make their ideas and products not just heard but celebrated in the digital age, making it a timely and invaluable choice for the holiday season. 


“Influence: The Psychology of Persuasion” by Robert Cialdini 


“Influence: The Psychology of Persuasion” by Dr. Robert B. Cialdini is an indispensable gift choice. Within the pages of this acclaimed New York Times bestseller lies a treasure trove of knowledge on the psychology of why people say “yes” and how to wield this knowledge ethically in various contexts, including business.  

Dr. Cialdini explores six universal principles of influence, including reciprocation, commitment and consistency, social proof, liking, authority, and scarcity, all of which serve as the building blocks of persuasive communication. If you want more, check out our article (). The true magic of this book is its ability to empower readers with the skills not only to become master persuaders but also to defend themselves against unethical influence attempts.  

“Influence” offers an unrivaled understanding of what moves people to take action. For those passionate about viral marketing, this book unlocks the secrets of crafting persuasive messages that resonate and spread like wildfire online, making it an extraordinary and timely Christmas gift choice that promises to illuminate the path to marketing success.  


“Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller 


“Building a StoryBrand” by Donald Miller is a gift that will ignite your journey to success. This book unveils the transformative power of the StoryBrand Framework, a proven system that has empowered countless business leaders to not only clarify their messaging but also supercharge their revenue. In today’s cluttered world of marketing, words matter more than ever, and Miller’s book equips you with the tools to craft a compelling brand narrative.  

The seven universal elements of compelling storytelling outlined in this book will become your secret weapons, enabling you to connect with customers on a profound level and create messaging that truly resonates. “Building a StoryBrand” will forever alter the way you communicate your brand’s identity, value, and purpose. By simplifying your message, making it relatable, and weaving it into every aspect of your marketing efforts, you’ll be equipped to excel in a competitive landscape.  


“Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk 


For individuals passionate about marketing, “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk is the ultimate gift choice. This book represents a treasure trove of wisdom from a New York Times bestselling author and social media luminary. Vaynerchuk provides invaluable guidance on how to not only connect with customers but also rise above the competition.  

He expertly amalgamates the best elements of his previous works, “Crush It!” and “The Thank You Economy,” infusing them with fresh insights. In a world where businesses strive to land the perfect “right hook” to secure that knockout campaign, Vaynerchuk’s book redefines the rules of engagement. It underlines the critical importance of context in communication, especially in the context of the multitude of social media platforms and mobile devices available today.  

Vaynerchuk’s advice isn’t just about creating high-quality content but tailoring it to fit specific social media platforms, ensuring it resonates effectively with audiences on Facebook, Instagram, Pinterest, Twitter, Tumblr, and beyond. “Jab, Jab, Jab, Right Hook” is a compass guiding marketers  professionals to navigate the turbulent seas of social media, offering the strategic insights needed to thrive in this ever-noisy world.  

As a gift, it’s a thoughtful choice for those keen on not just surviving but thriving in the digital age, empowering them to craft compelling narratives and stay ahead of the competition. 


“Online Influence: Boost your results with proven behavioral science” 


“Boost your results with proven behavioral science” written by psychologist and web designer Joris Groen and persuasion expert Bas Wouters, serves as a gateway to unlocking the immense potential of behavioral psychology in the digital sphere. It not only reveals what works but, more importantly, elucidates why it works.  

Drawing from their combined 40 years of practical experience and insights from influential behavioral scientists such as Fogg, Cialdini, and Kahneman, “Online Presence” provides readers with clear, actionable guidelines. With over 40 real-life success stories and a wealth of illustrative examples, it offers a comprehensive and practical roadmap for designing and refining the online customer journey. Dr. Robert Cialdini’s endorsement solidifies it as a true gift, empowering marketers to leverage the profound insights within and orchestrate viral marketing campaigns that leave a lasting imprint in the digital landscape. It’s a thoughtful choice for those passionate about achieving digital success and wielding the power of behavioral psychology to its fullest extent. 

How to Choose the Right Marketing Book 

Selecting the right marketing book can be a game-changer in your quest for knowledge and success in the world of marketing. Making the right choice ensures you get the most value from your reading experience. To make an informed decision, consider the recipient’s interests and expertise level. Are they looking to delve into specific marketing niches like digital, content, or social media? Reading reviews and recommendations can provide valuable insights, helping you find books that resonate with the reader’s goals and preferences. Look for titles that offer actionable insights and relevance to their industry or role, ensuring that the book aligns with their specific needs and aspirations. Choosing the right marketing book is about empowering the recipient with knowledge that can transform their career and drive success. 



In the world of marketing, where innovation and adaptation are paramount, the choice of the right book can be transformative. From mastering the art of storytelling to unraveling the secrets of viral marketing, the books outlined here offer a rich tapestry of insights and strategies to elevate your marketing game. These books have the power to equip you with the knowledge and skills needed to thrive in the ever-evolving landscape of marketing.