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The best tools to improve SEO

Karolina Karolina • 20 Nov, 2023 7 min read • Blog• Marketing

In the constantly changing field of digital marketing, there is one constant that remains paramount: Search Engine Optimization (SEO). I have witnessed firsthand the transformative power of SEO in propelling businesses to new heights. It’s not just about having a website; it’s about ensuring that your website is discoverable, relevant, and engaging to your target audience. This is where SEO comes into play, and the right SEO tools can make all the difference. 

SEO is the cornerstone of online visibility. It’s the art and science of getting your website to rank higher on search engine results pages (SERPs). When your website ranks well, it’s more likely to be seen by potential customers actively searching for products, services, or information related to your industry. And that translates to increased traffic, leads, and conversions. 

In this comprehensive guide, we will delve into the world of SEO tools and shed light on the top players that have been instrumental in helping countless websites achieve SEO success. We’ll explore Ahrefs, SEMrush, SEO Minion, and Google Search Console four powerhouse tools that have earned their stripes in the field of digital marketing. 

Each of these tools brings a unique set of features and capabilities to the table, enabling you to conduct keyword research, analyze competitors, audit your website, track performance, and much more. But more than just listing their features, we’ll dive into real-world examples and user testimonials to demonstrate how these tools can truly optimize your website’s SEO and elevate your online presence. 


Ahrefs, often regarded as a titan in the realm of SEO tools, has a lot of advantages that can significantly enhance your website’s SEO performance. Its robust suite of features includes a powerful keyword research and analysis tool, which allows you to uncover high-value keywords, assess their search volumes, and gauge the competitiveness of your niche. With Ahrefs, you can dive deep into competitor analysis, dissecting their backlink profiles and content strategies to gain a competitive edge. Additionally, Ahrefs provides a comprehensive site audit feature that identifies and rectifies technical SEO issues, ensuring your website is search engine-friendly. Let’s not forget the invaluable backlink analysis capability, which helps you track your website’s link-building progress and identify opportunities for improving your backlink profile. 

To illustrate the practical impact of Ahrefs, consider this scenario: in the competitive B2B manufacturing landscape, SteelCraft Manufacturing needed to boost its online presence. Ahrefs became their go-to solution. By leveraging Ahrefs’ robust keyword research capabilities, SteelCraft identified high-value keywords like “structural steel beams” and “industrial steel fabrication.” They tailored their website content around these keywords and tracked their rankings with Ahrefs. 

Ahrefs’ backlink analysis proved equally crucial. By dissecting their competitors’ backlink profiles, they uncovered valuable industry websites that hadn’t linked to them. Through strategic outreach efforts, SteelCraft secured these backlinks, boosting their website’s authority and industry reputation. 

In less than a year, SteelCraft Manufacturing witnessed a remarkable increase in website traffic, leading to a surge in inquiries and orders from potential clients.  

What’s more? Ahrefs’ Rank Tracker is a dynamic feature that allows you to monitor your website’s performance in search engine rankings over time. With precision and ease, it tracks your keyword positions, providing insights into whether your SEO efforts are yielding results or if adjustments are needed. This invaluable tool ensures you stay informed about your website’s search visibility and empowers you to adapt your strategy for continuous improvement. Furthermore, you can use Ahrefs’ Content Explorer. It is a treasure trove of content insights, enabling you to discover top-performing articles and topics in your niche. With its extensive database of web content, you can uncover high-impact keywords, assess backlink potential, and pinpoint content gaps ripe for exploitation. Whether you’re seeking inspiration for your next blog post or strategizing content that resonates with your target audience, the Content Explorer is your compass to creating engaging, shareable, and SEO-friendly content. Ahrefs has also Keyword Explorer, which allows you to check phrases not only in Google but also in the different places such as Amazon, Yahoo or Bing. Additionally, you can see, how each phrase looks like in different countries. 

In essence, Ahrefs isn’t just a tool; it’s your compass in the intricate landscape of SEO, guiding you towards a path of heightened visibility, increased organic traffic, and improved website performance. 


SEMrush is a Swiss Army knife for digital marketers, encompassing a wide range of features that elevate your website’s SEO game. One of its standout capabilities is Local SEO, which enables businesses to boost their visibility in local searches. With SEMrush, you can conduct location-specific keyword research, track your local rankings, and audit your online presence across various directories and platforms. For instance, a local coffee shop could leverage SEMrush to identify geo-targeted keywords like “best coffee in [city]” and optimize their Google My Business listing to attract in-person customers. 

Keyword research is another forte of SEMrush, offering a comprehensive suite of tools to identify valuable keywords, assess their search volume, and analyze the competition. Suppose you run an online bookstore. SEMrush’s Keyword Magic Tool can help you uncover long-tail keywords such as “classic novels for teens,” allowing you to tailor your content and product listings to cater to specific customer needs. 

Link building is an integral part of SEO, and SEMrush simplifies the process by providing insights into your backlink profile, helping you discover authoritative websites for potential collaborations.  

Competitor SEO analysis is a true gem in SEMrush’s arsenal. By dissecting your competitors’ strategies, you can identify gaps in your own approach. For instance, if you’re in the fitness industry, SEMrush’s Competitor Analysis tool might reveal that your competitors are ranking well for “home workouts.” Armed with this information, you can fine-tune your content and SEO strategy to capture a share of that lucrative market. 

SEO Minion

SEO Minion is a versatile SEO tool that simplifies complex tasks and offers valuable insights to optimize your website. One of its standout features is the “Check Broken Links” tool. Imagine you’re managing a content-rich blog, and SEO Minion identifies a broken link on a popular post. This feature not only enhances user experience by ensuring all links are functional but also helps maintain your website’s credibility in the eyes of search engines. 

Another powerful feature is the “Hreflang Checker,” which is particularly valuable for businesses targeting international audiences. For example, if you’re an IT software site expanding into new markets, Hreflang tags are essential for signaling to search engines which language and region your content is intended for. SEO Minion simplifies this process, ensuring that your website ranks appropriately in international search results. 

In addition to these examples, SEO Minion offers a range of other helpful features such as the “Simulate Multi-Location SERP” tool, which visualizes your website’s rankings in different cities or regions, aiding local SEO efforts. Let’s say you notice that your hotel website ranks well in one city but struggles to gain traction in another. By analyzing the SERP simulations for these locations, you can pinpoint the differences in rankings and tailor your SEO efforts accordingly. This might involve creating location-specific content, optimizing Google My Business listings, or building local backlinks. Ultimately, the “Simulate Multi-Location SERP” feature empowers you to fine-tune your SEO strategy to maximize your website’s visibility and reach in various geographical areas, ensuring that you capture the attention of local customers and travelers.  

The “Check Redirects” feature is also invaluable during website migrations, ensuring old URLs are correctly redirected to their new counterparts. Moreover, it helps identify potential issues such as redirect chains or loops, which can negatively impact website performance and user experience. By promptly identifying and rectifying these issues, you can maintain a smooth transition during structural changes, all while safeguarding your hard-earned SEO progress. Furthermore, the “SERP Preview Tool” assists in crafting compelling meta descriptions and titles to improve click-through rates in search results.  

Overall, SEO Minion is an indispensable companion for SEO enthusiasts, offering a suite of tools designed to enhance your website’s performance and user experience. 

Google Search Console 

Google Search Console stands out as an indispensable tool in the realm of SEO, primarily because of its unique connection to Google’s search engine. It offers webmasters and SEO professionals a direct line of communication with the world’s most prominent search engine, providing real-time insights and invaluable data. One of its key features is the ability to track website performance and keyword rankings, offering a granular view of how your site appears in Google search results. For example, if you’re running an online fashion store, Google Search Console can reveal which keywords are driving the most traffic to your site, helping you fine-tune your content strategy and product offerings. 

Google Search Console’s analytics of searching offer in-depth insights into how users find and interact with your website through Google search. It provides data on the search queries that lead users to your site, highlighting the most frequently used keywords and phrases. This information enables you to fine-tune your content and SEO strategy, optimizing your website to better align with user intent and search trends, ultimately driving more organic traffic and engagement. 

Another standout feature is its indexing and crawling reports, which allow you to detect and resolve issues that might be hindering your website’s visibility on Google. Suppose you notice a sudden drop in organic traffic. Google Search Console can be instrumental in identifying whether there are indexing problems, security issues, or manual actions taken against your site. For instance, if you discover that certain pages are not being indexed, you can investigate and rectify the underlying issues, ensuring that your content is accessible to search engines and users alike.

Google Search Console offers a direct line to the search engine giant itself, providing unparalleled insights into your website’s performance in Google search results. Its unique connection to Google, along with features like keyword tracking, indexing reports, mobile usability insights, and more, makes it an essential tool for anyone serious about SEO. By leveraging the power of Google Search Console, you can ensure your website ranks well, stays indexed, and remains user-friendly, ultimately driving organic traffic and boosting your online presence. 

The right tools for your business

When it comes to SEO, having the right tools at your disposal can make all the difference in achieving your digital marketing goals. In this overview, we’ve explored four powerhouse SEO tools: Ahrefs, SEMrush, SEO Minion, and Google Search Console, each with its unique strengths and capabilities. 

Ahrefs, known for its robust backlink analysis and comprehensive keyword research features, excels in providing deep insights into competitor strategies and helping you fine-tune your own.  

SEMrush, on the other hand, offers a broad spectrum of SEO and digital marketing tools under one roof. Its local SEO, keyword research, link building, and competitor analysis features are comprehensive and interconnected. For businesses seeking an all-in-one solution, SEMrush can streamline workflows, enabling efficient optimization across multiple aspects of digital marketing. 

SEO Minion serves as a valuable browser extension, complementing other SEO tools with features like broken link checks, multi-location SERP simulations, redirect validation, SERP previews, and Hreflang checks. While it may not offer the breadth of features as Ahrefs or SEMrush, it fills a unique niche by simplifying essential SEO tasks and ensuring website health. 

Google Search Console, closely integrated with Google’s search engine, stands out as an essential tool for monitoring website performance in Google search results. Its direct connection to the search giant offers unparalleled insights into indexing, mobile usability, and keyword rankings. Google Search Console is indispensable for webmasters and SEO specialists looking to maintain or improve their visibility in the world’s most widely used search engine. 

Ultimately, the best tool or combination of tools will depend on your objectives, budget, and the depth of your SEO efforts. Each of these tools has its place in the toolbox, and the right choice will help you navigate the complex world of SEO with confidence and success.