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Building a well-oiled marketing machine
Building a well-oiled marketing machine
Problem

EBIS, an excelling consulting company focused on implementing Power BI solutions, needed help building an internal marketing department. They faced the challenge of creating a full-fledged marketing operation from the ground up. This included everything from designing and implementing KPIs to recruiting the right talent, developing a content strategy, and setting up processes for consistent marketing execution. Without a structured approach, they risked missing out on the crucial benefits that a well-oiled marketing machine could bring to their business. 

Solution

We began by running a strategic workshop to uncover the client’s pain points and pinpoint their exact needs. With a clear understanding of the situation, we recommended a series of solutions and quick fixes to jumpstart their marketing department. Our approach included: 

  • Advanced Google Analytics implementation: We enhanced the tracking and reporting capabilities on multiple company websites to provide deeper insights into performance and user behavior. 
  • Email marketing integration: We introduced email marketing as a vital part of the marketing funnel, ensuring they could effectively nurture leads and maintain engagement with their audience. 
  • Media planning & content strategy: We helped create a comprehensive media plan, including a content calendar to align social media posts with website publications and key company events. 
  • Recruitment & onboarding support: We assisted in crafting detailed job descriptions for Marketing Specialists, evaluated candidate tasks, and participated in final interviews. Post-recruitment, we provided onboarding support and training to ensure the new hires were set up for success. 
  • Process design & implementation: We established streamlined processes for content creation, publishing, and social media management, ensuring consistency and efficiency in their marketing efforts. 
Results

With our support, the client transformed their marketing operations into a well-coordinated and predictable engine of growth. Their social media presence became consistently aligned with website updates and company events, driving better engagement and brand visibility. The content creation processes we implemented were executed smoothly, ensuring a steady flow of high-quality content across platforms. Additionally, the advanced Google Analytics setup provided them with regular, actionable insights into website performance, allowing for continuous improvement. In short, the client’s marketing department was no longer a blank canvasit had become a thriving, strategic asset to the company.

The greatest value of the collaboration was the assistance in creating the marketing department: from the hiring process, through onboarding, and the creation and implementation of processes. Projects are moving forward, metrics are being monitored, and data is being reported in the way I expected. The requirements set for the project before Performance Digital were met not just at 100%, but at 120%!
Mateusz Bazan
CEO EBIS