Problem
Alterity.pl primarily focuses on implementing Microsoft 365 solutions and selling licenses, but it also offers a range of related services, such as training and consulting in cybersecurity, digitization, and automation. The company collaborates mainly with SMEs (Small and Medium-sized Enterprises) but also with large corporations. The main challenge was to diversify the channels for acquiring new clients and to create an effective and consistent sales and marketing strategy that would generate leads and increase recognition as an expert in Microsoft solutions.
Solution
The tasks for Karolina and Olaf included:
- Creating buyer personas specific to Alterity.pl
- Developing sales strategies and processes and implementing them
- Monitoring the progress of the sales department based on data
- Creating a professional website optimized for SEO
- Implementing web analytics to enable precise tracking of the effectiveness of marketing activities (paid and unpaid)
- Developing a marketing strategy covering various channels and content forms
- Supervising advertising campaigns and content-related activities
Results
During several years of collaboration, progressively improved and adapted to both clients and trends, five key indicators were achieved:
- Increased Conversions: Thanks to the optimization of sales processes and more precise identification of potential clients, Alterity.pl saw a significant increase in the conversion rate. The sales strategies implemented were more effective, leading to a higher number of clients.
- Increased Inquiries: Marketing efforts, including the new website, resulted in an increase in the number of inquiries from potential clients.
- Consistent Strategy: Collaboration with Karolina and Olaf allowed for the creation of a consistent sales and marketing strategy. Sales and marketing departments now worked in harmony, contributing to better coordination and effectiveness of actions.
- Revenue Growth: More efficient sales processes and an increased number of inquiries led to a significant increase in the company’s revenue. This growth was particularly significant given the SME sector in which the company operated.
- Expert Image: Through multi-channel activities, Alterity.pl increased its recognition in the market, becoming one of the key partners of Microsoft PL.
