Brand Lamama offers clothing products for infants, children, and teenagers, while the brand Równa Babka focuses on women’s clothing. Both companies wanted to increase their online presence and the number of product conversions in the form of purchases. A limited marketing budget posed a challenge, so the owner of both brands needed an effective marketing strategy to expand their reach, visibility, and convert website visitors into customers.
Collaboration with the Lamama and Równa Babka brands included the following steps:
- Buyer Person Development: Creating detailed profiles of target customers for both brands to better understand their needs and preferences.
- Social Media Strategy: Developing a cohesive marketing strategy, including paid advertising on social media platforms such as Facebook Ads and Instagram Ads. Selecting the appropriate advertising platforms and targeting the target audience.
- Content Creation: Creating creative advertising content and graphics that captured the attention and engaged users.
- Campaign Optimization: Regularly optimizing advertising campaigns, including adjusting target groups, budgets, and creative content to achieve the best results at minimal cost.
- Data Analysis: Continuous monitoring and analysis of data from advertising campaigns to identify effective strategies and make necessary adjustments.
Thanks to effective collaboration and an efficient marketing strategy, the following results were achieved for the Lamama and Równa Babka brands:
- Increased Reach: Paid social media advertising significantly increased the brands’ reach, contributing to brand awareness.
- Brand Recognition: The Lamama and Równa Babka brands became more recognizable and associated with high-quality products and unique design.
- Conversions: Proper optimization of advertising campaigns led to a significant increase in conversions on both brands’ websites.
- Cost Efficiency: Despite a relatively small marketing budget, the cost efficiency of advertising campaigns was high, allowing both brands to achieve significant results with limited financial resources.
As a result of the collaboration with the Lamama and Równa Babka brands, the goals related to increasing online presence, visibility, and conversions were achieved, contributing to the success of both brands in the clothing industry.