TTSW, a company specializing in innovative technological solutions and cybersecurity, faced the challenge of increasing its number of potential clients. Despite having a robust portfolio of products and services, the company lacked additional channels for generating leads, necessitating the development of a new marketing and sales strategy.
Our collaboration with TTSW began by focusing on one of the company’s proprietary products – ShipDocs, a platform for document management in the maritime sector. We then expanded the scope of activities to include cybersecurity services, implementing solutions across the following areas:
Enhancing Online Presence
• ShipDocs website design: We designed and launched a product website tailored to user needs and SEO requirements.
• Expansion of TTSW’s website: We developed additional pages for cybersecurity services, customizing the content for specific buyer personas.
Integration of Marketing and Sales Activities
• LinkedIn as a lead generation channel: We initiated social media campaigns, particularly on LinkedIn, aimed at acquiring B2B clients.
• Content marketing aligned with the media plan: We recommended creating valuable content, including articles and posts, to strengthen the company’s position as an industry expert.
• Coordination between teams: We helped align marketing and sales efforts, proactively creating touchpoints between the two departments.
Implementation of Analytical and Marketing Tools
• Analytics setup: We deployed tools such as Google Analytics 4 and HotJar, enabling precise monitoring of user behavior on the website and consent management through version 2.0.
• User journey and conversion tracking: By implementing analytics and UTM tracking, we helped TTSW better understand user paths leading to conversions.
Through our efforts, TTSW achieved the following:
• Enhanced online presence: The expansion of websites for both ShipDocs and TTSW, coupled with content marketing efforts, increased the company’s visibility online. This allowed TTSW to effectively reach potential clients and solidify its position as an industry expert.
• New operational processes: Aligning marketing and sales activities streamlined lead management and improved performance tracking.
• Improved analytics and data-driven decision-making: Tools like Google Analytics 4 and HotJar enabled more precise monitoring of marketing activities, leading to faster market responses and better business decisions.
• Foundation for future growth: The implemented strategies and tools provide a solid base for future client acquisition efforts and company development.
Within the first months of our collaboration, we observed a significant increase in the efficiency of marketing and sales activities. The implemented strategy and carefully selected tools allowed TTSW not only to effectively reach new clients but also to build stronger relationships with existing ones. Consistent marketing and sales efforts improved lead management, resulting in a higher conversion rate and greater client engagement. Additionally, the expanded online presence of both ShipDocs and cybersecurity services strengthened the company’s market position and opened new growth opportunities. These results form a solid foundation for further expansion and the establishment of long-term competitive advantages.
