MORE, a company deeply rooted in niche industries, had long relied on networking to acquire clients. While this method was initially effective, it eventually reached its limits, constraining the company’s growth potential. As a result, the management had to address several key challenges, including:

Lack of online presence

• The company did not have a website, which made it impossible to engage in content marketing or lead generation activities.
• Beyond the absence of a website, the company was completely absent from social media, rendering the brand entirely invisible to potential clients.

Inconsistent marketing and sales efforts

MORE’s marketing and sales activities were very limited and lacked a strategic approach, making decision-making and performance tracking difficult. There were no structured processes in place to manage marketing and sales activities efficiently.

Recognizing the need for a comprehensive strategy, we proposed a solution that leveraged the client’s strengths and prepared the company for long-term success. We began our collaboration with a workshop where we defined buyer personas, identified the niche areas in which MORE specializes, set short- and long-term goals, and prioritized tasks. We decided to focus on the following areas:

Increasing brand awareness

Here, we primarily concentrated on brand preparation (including visual identity), creating and launching a website, and enhancing LinkedIn presence.

Developing a content strategy

Based on the value proposition and defined buyer personas, we created a tailored content strategy aligned with the company’s strategic goals. Planning activities using a media plan helped shift from a chaotic and random approach to a consistent and strategic one.

Implementing tools

To effectively execute the strategy, the implementation of appropriate tools was necessary. During our collaboration, we introduced tools such as email marketing platforms, analytical tools (e.g., Google Analytics 4 and HotJar), and a CRM system (in this case, PipeDrive) to help manage sales opportunities and leads, monitor the effectiveness of marketing activities, and make data-driven decisions.

Establishing internal processes

Throughout our collaboration, we also gradually increased the number of internal processes and procedures to streamline task management in specific areas (e.g., the sales process or LinkedIn content publication) and to facilitate onboarding new team members who joined MORE.

Thanks to the implemented strategy, MORE gained an entirely new perspective on client acquisition and sales development. The introduction of analytical and CRM tools enabled better monitoring of marketing and sales activities, leading to more informed business decisions. The internal processes we established streamlined team operations, allowing for more effective lead and sales opportunity management. Meanwhile, the newly built online presence provided access to new client acquisition channels, and the website and content strategy significantly increased brand visibility.

Just a few months after the strategy’s implementation, we observed a significant increase in interest in the company’s offering. MORE not only expanded its reach but also laid the foundations for long-term, sustainable growth in the future.