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maximizing-linkedIn-for-B2B-marketing-and-sales-success
Blog
Sales
Sales
Maximizing LinkedIn for B2B marketing and sales success
LinkedIn has become a game-changer for B2B marketing and sales. As a B2B strategist, I’ve seen companies go from struggling with traditional methods to thriving…
Why-your-Google-Ads-campaign-is-not-working
Blog
Marketing
Marketing
Why your Google Ads campaign is not working?  
Are you pouring money into Google Ads but seeing little to no return on your investment? You’re not alone. Many businesses dive into Google Ads,…
Blog
Marketing
Marketing
How to create a content marketing strategy in B2B?  
  Nowadays, success hinges not just on what you sell, but on how effectively you position your brand as a trusted solution or services provider. This…
B2B-vs-B2C-general-overview
Blog
Marketing
Marketing
B2B vs B2C – general overview
Have you ever wondered about the key differences between B2B and B2C models and how they shape the way businesses operate and market themselves? Understanding…
why-CTA-is-important?
Blog
Marketing
Marketing
Why CTA is important?
Nowadays, capturing the attention of potential clients and guiding them towards a desired action can be challenging. This is where the power of an effective…
Blog
Sales
Sales
Common mistakes in B2B client acquisition
In B2B sales, client acquisition is vital for growth. Yet, many businesses make costly mistakes. Imagine investing time and resources only to see efforts fail…
how-to-enhance-email-marketing-in-b2b?
Blog
Marketing
Marketing
How to enhance email marketing in B2B?
Nowadays, email marketing remains a main fundament of B2B communication. It’s bouncing impressive ROI and reach. However, despite its potential, many businesses struggle to discover…
Email-marketing-in-B2B-crafting-campaigns-that-convert
Blog
Marketing
Marketing
Email marketing in B2B – crafting campaigns that convert
Email marketing is still a game-changer for driving engagement and conversions. Even with the rise of social media and other digital channels, email marketing consistently…
How-to-genreate-leads-with-your-LinkedIn-profile?
Blog
Sales
Sales
How to generate leads with your LinkedIn profile?
Understanding how to generate leads on LinkedIn can be a game-changer. LinkedIn, with its vast network of over 700 million professionals, offers unparalleled opportunities to…
The-ultimate-guide-to-creating-a-sales process
Blog
Sales
Sales
The ultimate guide to creating a sales process
A well-crafted sales process is the backbone of any successful sales strategy. It’s more than just a series of steps. It’s a meticulously designed roadmap…
important-parameters-to-monitor-p.4-customer-lifetime-value
Blog
Sales
Sales
Important parameters to monitor – customer lifetime value (part IV)
A couple of months back I attended a a meeting with a young company in the software sales industry. They were super happy about their…
Blog
Marketing
Marketing
Project management BEST practices
Whether you are leading a team, working independently, in an office, or remotely, mastering the art of project management can significantly enhance your productivity and…
the-best-wordpress-plugins-part-II
Blog
Marketing
Marketing
The best WordPress plugins part II
Welcome to part two of our series on the top WordPress plugins to boost your website. Today, we’re looking at Smush, WPForms, WooCommerce, MonsterInsights, and…
Blog
Marketing
Marketing
The best WordPress plugins part I
Welcome to the world of WordPress plugins, essential tools for enhancing your website’s functionality. But what exactly are these plugins, and why do you need…
how-to-crop-an-image-in-canva
Blog
Marketing
Marketing
How to crop an image in Canva?
Have you ever wondered how to crop an image in Canva? It might sound complicated but I assure you it’s not. Here you can also…
important-parameters-to-monitor-part-3-lost-reasons
Blog
Sales
Sales
Important parameters to monitor – lost reasons (part III)
Sales is a losing game. Especially in B2B. Depending on the industry and various studies, If you are doing a pretty good job in sales…
win-rate
Blog
Sales
Sales
Important parameters to monitor – win rate (part II)
In the intricate dance of B2B sales, each step, from the initial outreach to the closing handshake, is guided by critical parameters. Throughout my ten…
sales-cycle
Blog
Sales
Sales
Important parameters to monitor – sales cycle (part I)
Those who know me know that I’m a fan of data-driven decisions. I always was, even before this term became “trendy”. Don’t get me wrong.…
7-Canva-features
Blog
Marketing
Marketing
7 Canva features that can help your marketing
Canva, a widely recognized design platform, offers comprehensive features tailored to meet the diverse needs of marketers globally. Undoubtedly, crafting visually captivating content is crucial…
how-to-create-a-brand-kit-in-canva
Blog
Marketing
Marketing
How to create a brand kit in Canva?
Creating a brand kit in Canva can be a valuable endeavor, but it might seem daunting if you’re unsure of where to begin. Fortunately, I’m…
hotjar-features-that-can-change-your-business
Blog
Marketing
Marketing
HotJar features that can change your business
In today’s online business, where every click and scroll holds the potential for conversion, understanding user behavior is paramount. This is where Hotjaremerges as a…
google-analytics-for-your-business
Blog
Marketing
Marketing
Google Analytics for your business
The ability to glean actionable insights from digital interactions has become paramount. To meet this need, Google Analytics has emerged as a powerful and indispensable…
what-are-the-benefits-of-crm
Blog
Sales
Sales
What are the benefits of CRM?
In my opinion in sales, the key to sustainable growth lies in nurturing valuable customer relationships and constantly improving your processes. But in order to…
Why-you-should-use-Miro?
Blog
Sales
Sales
5 reasons why you should use MIRO
In today’s business environment, the pursuit of innovative solutions to streamline operations, promote collaboration, and enhance productivity is more crucial than ever. how to use…
5-pipedrive-features -that-can-help-you-increase-sales
Blog
Sales
Sales
5 PipeDrive features that can help you increase sales
In the bustling world of business, where every interaction counts and every opportunity is precious, managing customer relationships is the key to success. This is…
how-to-generate-good-ideas-for-marketing-content?
Blog
Marketing
Marketing
How to generate good ideas for marketing content?
Nowadays when attention spans are fleeting and competition is fierce, the ability to generate captivating ideas for marketing content has become more critical than ever.…
5-UX-Design-Principles-to-Boost-Website-Conversion-Rates-(part-II) 
Blog
Marketing
Marketing
5 UX Design Principles to Boost Website Conversion Rates (part II) 
Optimizing website conversion rates remains a top priority for businesses seeking to thrive online. Building upon the principles outlined in our previous article “ what…
5-UX-design-principles-to-boost-website-conversion-rates-part-1
Blog
Marketing
Marketing
5 UX Design Principles to Boost Website Conversion Rates (part I) 
The user experience (UX) plays a paramount role in determining the success or failure of these online ventures.   At its core, UX design revolves around…
how-to-change-view-in-pipedrive
Blog
Sales
Sales
How to change view in PipeDrive?
PipeDrive is undoubtedly a totally useful tool, however, you can come across some difficulties when it comes to certain things. One of these is view…
is-wordpress-a-good-platform-for-your-website
Blog
Marketing
Marketing
Is a WordPress a good platform for your website?
Have you ever considered using WordPress? Or have you just used this platform, but you still don’t know it is worth? It’s one of the…
how-do-I-import-leads-from-excel-to-pipedrive
Blog
Sales
Sales
How do I import leads from Excel to Pipedrive?
In every salesperson, sales manager or just a business owner’s life comes a time when you must migrate. Maybe it’s because you are switching between…
how-add-a-post-in-wordpress
Blog
Marketing
Marketing
How to add a post in WordPress?
Maybe you recently decided to re-launch your website, or maybe you are just starting with your business? WordPress is a very accessible platform, but in…
how-to-add-a-report-to-dashboard-in-pipedrive
Blog
Sales
Sales
How do I add a report to my PipeDrive dashboard?
Adding report in PipeDrive Having a CRM in your business is essential If you aim to build an efficient and well-oiled sales machine. To gradually improve…
5-essential-google-analytics-tips
Blog
Marketing
Marketing
5 essential Google Analytics tips
Nowadays, data-driven marketing is the lifeblood of any successful business endeavor. It’s the compass that guides your decisions, illuminating your path, and the treasure map…
how-google-analytics-can-benefit-your-business
Blog
Marketing
Marketing
How Google Analytics can benefit your business?
In the dynamic realm of modern business, data is king. Every click, every interaction, every customer journey, and every online engagement holds invaluable insights waiting…
marketing-trends-to-achieve-business-goals
Blog
Marketing
Marketing
Unlocking your business goals with marketing trends
Staying relevant and achieving your business goals is a perpetual challenge. One of the keys to success lies in harnessing the power of marketing trends.…
atomic-habits-by-james-clear-book-review
Blog
Sales
Sales
“Atomic Habits” – book review
“Atomic Habits” by James Clear has taken the world by storm, earning its place as a New York Times bestseller and boasting a remarkable achievement…
Blog
Marketing
Marketing
What is marketing automation?
Marketing automation is a game-changer that has revolutionized the way businesses connect with their customers, streamline their operations and drive growth. In this article, we…
how-to-create-sales-funnels
Blog
Sales
Sales
How to create sales funnels?
The concept of how to create a b2b sales funnel is fundamental element of B2B sales strategy. Picture this: your potential customers, like water droplets,…
the-best-valetine's-day-campaigns
Blog
Marketing
Marketing
The best Valentines’ Day Campaigns
Valentine’s Day, a day celebrated worldwide as a symbol of love and affection, has long been cherished for its emotional resonance. It’s a day when…
ai-in-sales
Blog
Sales
Sales
AI in sales
In an era defined by technological innovation, the winds of change have swept across industries far and wide,. Among the multitude of transformations witnessed, none…
How-to-do-marketing
Blog
Marketing
Marketing
How to do marketing?
Why digital marketing is important for business? How to do B2B marketing on social media? Marketing has never been more critical. Marketing serves as the…
don't-make-me-think-book-review-
Blog
Marketing
Marketing
“Don’t make me think” – book review
“Don’t make me think” – book review In the world of web design and digital user experience, few books have left as indelible a mark…
email-campaign-mystery
Blog
Marketing
Marketing
How to be an email campaign master?
How to be an email campaign master? In digital marketing, one strategy has proven its enduring effectiveness time and time again: email marketing. IEmail marketing…
what-is-sales-funnel
Blog
Sales
Sales
What is a sales funnel?
Have you ever found yourself questioning why some businesses flourish while others struggle to gain traction? Why do some entrepreneurs consistently convert leads into loyal…
AI-tools-for-marketing
Blog
Marketing
Marketing
AI Tools for marketing
In the constantly changing marketing world, where consumer preferences and technology are in constant flux, staying ahead of the competition requires more than just creativity…
how-to-generate-leads
Blog
Sales
Sales
How to generate leads?
Understanding how to generate leads is akin to mastering the compass of business success. Leads are the lifeblood of your enterprise, serving as the bridge…
what-is-dripify-a-powerful-tool-to-skyrocket-your-linkedIn-profile
Blog
Sales
Sales
What is Dripify? A powerful tool to skyrocket your LinkedIn profile
What is Dripify? Among the myriad of platforms available, LinkedIn stands out as a vital hub for personal and professional branding. With over 950 million…
Blog
Marketing
Marketing
Boost organic traffic in 5 ways
In the sprawling digital landscape of today, the currency of success is to boost organic traffic. That might be a key to covet of online…
SPIN-selling-what-it-is
Blog
Sales
Sales
SPIN selling – what it is?
In the world of sales, one methodology has stood the test of time as a beacon of customer-centric excellence. especially in B2B sales. Developed by…
AI-trends
Blog
Marketing
Marketing
AI trends
The landscape of business is undergoing a profound transformation, driven by the rapid advancements in artificial intelligence (AI). As organizations across the globe recognize the…
lead-vs.-prospect-vs.-opportunity
Blog
Sales
Sales
Lead vs. prospect vs. opportunity
Imagine you’re running a tight ship of a sales team, and your marketing department has worked tirelessly to generate a list of potential leads. These…
AI-in-marketing
Blog
Marketing
Marketing
AI in marketing
In marketing, one concept has emerged as a game-changer: Artificial Intelligence, or AI. AI has swiftly risen from the realms of science fiction to become…
the-best-sales-books-for-a-present
Blog
Sales
Sales
The best books about sales
Sales is an art and a science that touches nearly every facet of our lives. Whether you’re selling products or services, or simply want to…
why-do-you-need-marketing-consulting
Blog
Marketing
Marketing
Why do you need B2B marketing consulting?
Imagine you’re at the helm of a ship, navigating through the vast and unpredictable waters of the business world. As a captain, you have to…
brand-archetypes-fundamentals-&-helpful-questionnaire
Blog
Marketing
Marketing
Brand Archetypes fundamentals & helpful questionnaire
Have you ever wondered why certain brands seem to speak to you on a personal level, creating an almost magnetic attraction? This isn’t just a…
b2b-sales-consulting
Blog
Sales
Sales
B2B sales consulting
In today’s business reality, achieving success in the B2B arena can feel like navigating a labyrinth. With markets becoming increasingly competitive, buyer preferences shifting rapidly,…
best-marketing-books-for-christmas
Blog
Marketing
Marketing
Best marketing books for Christmas
‘ It’s the season for festive cheer, twinkling lights, and the delightful exchange of gifts. I am well aware that finding the perfect present for…
the-power-of-networking
Blog
Sales
Sales
The power of networking
In today’s interconnected world, the concept of networking has emerged as an unparalleled force that can shape the course of our personal and professional lives.…
marketing-mistakes-to-avoid-in-2024
Blog
Marketing
Marketing
Marketing mistakes to avoid in 2024
Welcome to the fast-paced world of digital marketing in 2024, where innovation and adaptability are paramount. Staying ahead of the curve is not just beneficial…
influence:-the-psychology-of-persuasion-book-review
Blog
Sales
Sales
“Influence: The Psychology of Persuasion” – book review
In sales, persuasion is the linchpin upon which success hinges. Whether you’re selling a product, a service, or an idea, your ability to influence the…
the-best-tools-to-improve-SEO
Blog
Marketing
Marketing
The best tools to improve SEO
In the constantly changing field of digital marketing, there is one constant that remains paramount: Search Engine Optimization (SEO). I have witnessed firsthand the transformative…
Black-Friday-&-Cyber-Monday-Scams
Blog
Marketing
Marketing
Black Friday & Cyber Monday scams
Welcome to the realm of retail’s most anticipated annual events – Black Friday and Cyber Monday. I invite you to embark on a journey into…
what-is-affiliate-marketing
Blog
Marketing
Marketing
What is affiliate marketing and how does it work?
Nowadays, the term “affiliate marketing” has become more than just a buzzword; it’s a powerful and pervasive force shaping the way businesses connect with consumers…
What-is-social-selling
Blog
Sales
Sales
What is social selling and why every member of your sales team should do it?
In the dynamic world of IT, where innovation is relentless and competition is fierce, the role of a sales manager often feels like navigating uncharted…
Black-Friday-in-marketing
Blog
Marketing
Marketing
Black Friday in marketing
Black Friday isn’t just a day; it’s a phenomenon that sends shoppers into a frenzy. According to Demandsage, Black Friday sales are expected to surpass…
How-marketing-and-sales-could-(and-should)-overlap-in-B2B?
Blog
Sales
Sales
How marketing and sales could (and should) overlap in B2B?
The cooperation between marketing and sales is now essential for success. The lines that once separated these two areas have blurred for good reason. Today,…
The-best-B2B-analytics-tools
Blog
Marketing
Marketing
The best B2B analytics tools
In an era defined by digital transformation, B2B marketers face a relentless quest to understand their audience, optimize their online presence, and refine strategies for…
The-best-B2B-software-out-there
Blog
Sales
Sales
The best B2B proposal software out there
As a seasoned sales manager, I’ve witnessed the relentless evolution of technology and the ever-shifting landscape of corporate transactions. In the bustling tech hub, I…
B2B-marketing-on-Facebook
Blog
Marketing
Marketing
B2B marketing on Facebook
In marketing, staying ahead of the curve is not just a competitive advantage; it’s a necessity. As marketing specialists, we are constantly exploring innovative strategies…
How-to-prepare-a-perfect-B2B-proposal?
Blog
Sales
Sales
How to prepare a perfect B2B proposal?
Picture this: A dimly lit conference room, a table strewn with documents, and the tense anticipation that hangs in the air. I found myself here,…
10-benefits-of-SEO
Blog
Marketing
Marketing
10 benefits of SEO
In today’s digital age, where the internet is everywhere and a hub of information, businesses of all sizes must make sure people can find them…
How-to-generate-leads-through-cold-calling
Blog
Sales
Sales
How to generate leads through cold calling?
In the fast-paced world of B2B IT sales, a timeless tool still holds immense power, and I’ve seen it work wonders first-hand. Imagine a young…
Blog
Marketing
Marketing
Differences between B2B and B2C marketing
“Marketing”. Just the word itself can send shivers down the spine of an unsuspecting entrepreneur, make a seasoned professional’s head spin, or give a millennial…
Top-10-marketing-tools-for-small-business
Blog
Marketing
Marketing
Top 10 marketing tools for small business
Having spent years navigating the intricacies of B2B marketing in the service industry, I’ve found myself in countless strategy meetings, poring over lead generation metrics…
The-power-of-Halloween-marketing-best-Halloween-campaigns
Blog
Marketing
Marketing
The power of Halloween marketing – best Halloween campaigns
Everyone, gather ’round; it’s that enchanting time of year again when the winds carry whispers of the mystical, the eerie, and the downright thrilling. As…
How-to-create-a-good-media-plan
Blog
Marketing
Marketing
How to create a good media plan?
In today’s ever-evolving digital landscape, the ability to craft an effective media plan is more crucial than ever before. But what exactly is media planning,…
Mastering-Organic-Traffic-Success-That-Lasts
Blog
Marketing
Marketing
Mastering Organic Traffic: Success That Lasts
Step into the dynamic world of digital marketing and you will find nothing is more exciting or indicative of a successful strategy than organic traffic.…
5-Effective-B2B-Marketing-Strategies
Blog
Marketing
Marketing
5 Effective B2B Marketing Strategies
In the dynamic world of business, mastering the art of B2B marketing is no easy feat. It requires a deep understanding of the market, a…
5-Sales-Closing-Techniques-that-you-should-know-about
Blog
Sales
Sales
5 sales closing techniques that you should know about
I still vividly remember one of my first meetings in B2B IT sales, a world very different from its B2C counterpart. There I was, in…